Marketing Campaign Utility

UTM Builder & URL Shortener.

Q: Do UTM parameters survive the URL redirect?

Yes, 100%. Shortnow redirects directly to your full destination URL with all `utm_source`, `utm_medium`, `utm_campaign`, and `utm_content` parameters intact.

Q: What UTM values should I use for social media?

A common best practice is lowercase naming, such as `utm_source=instagram`, `utm_medium=bio` (or `paid_social`), and `utm_campaign=product_launch`.

Q: Can I create a custom slug for each campaign?

Yes, you can assign memorable slugs like `shortnow.site/ig-spring` and `shortnow.site/yt-spring` to compare channels effortlessly.

Build Google Analytics UTM campaign parameters and compress the messy tracking URL into a clean short link in one click.

Engine: checking...

✓ 100% Free — No Login

✓ Redis <15ms Redirects

✓ Dynamic QR & Live Click Counter

Simple 3-Step Workflow

How to Build & Shorten UTM Campaign Links

1. Enter Landing Page & UTM Tags

Fill in your base URL along with campaign source (e.g., newsletter, tiktok), medium (cpc, social), and campaign name.

2. Automatic URL Encoding & Shortening

We properly URL-encode spaces and special characters in your UTM tags and bind the full address to a custom short slug.

3. Double-Layer Analytics

Track instant top-of-funnel clicks in Shortnow while Google Analytics 4 or Plausible captures full downstream UTM conversions.

Overview & Architecture

Stop Sharing Ugly 200-Character UTM Links

Marketing attribution relies on UTM parameters (`utm_source`, `utm_medium`, `utm_campaign`), but raw UTM links look spammy in newsletters, social bios, SMS campaigns, and influencer posts—and savvy users often strip them out before sharing.

Our combined UTM Builder & URL Shortener lets you define your campaign tags cleanly, validates the query string automatically, and wraps the entire tracking URL inside a short, trustworthy `shortnow.site` alias.

Why Marketers Pair UTM Parameters with Short Links

1. Protecting Attribution Integrity

Parameter Stripping Risk: When users copy-paste visible `?utm_source=...` links into Slack or WhatsApp, they frequently delete the query string.
Hidden UTM Preservation: A short link conceals the query parameters until the HTTP 302 redirect fires in the browser, preserving 100% of your UTM data.

2. Cross-Check Ad Platform Clicks

Ad Network Discrepancies: Social ad managers often over-report link clicks compared to actual landing page sessions.
Independent Click Verification: Use Shortnow's server-side click counter as an independent benchmark between ad platform clicks and GA4 sessions.

Feature Comparison

Why Creators & Marketers Choose Shortnow

Capability	Shortnow (Free)	Legacy Shorteners (Free Tier)
Mandatory Account / Login	No — Instant 1-Click Use	Required before shortening
Custom Alias Slugs	Unlimited Free Custom Slugs	Capped at 3–5/month or Paid only
Dynamic QR Code Download	Included on Every Link	Limited to 2/month
Real-Time Click Counter	Included (via /stats or + trick)	Paywalled ($29+/month)
Redirect Latency	<15ms Redis In-Memory Cache	Standard DB lookup

Frequently Asked Questions

Everything You Need to Know

Do UTM parameters survive the URL redirect?

Yes, 100%. Shortnow redirects directly to your full destination URL with all `utm_source`, `utm_medium`, `utm_campaign`, and `utm_content` parameters intact.

What UTM values should I use for social media?

A common best practice is lowercase naming, such as `utm_source=instagram`, `utm_medium=bio` (or `paid_social`), and `utm_campaign=product_launch`.

Can I create a custom slug for each campaign?

Yes, you can assign memorable slugs like `shortnow.site/ig-spring` and `shortnow.site/yt-spring` to compare channels effortlessly.

Free Link & Marketing Suite

Explore Specialized URL & QR Tools

Purpose-built utilities powered by the Shortnow high-speed redirect engine.

QR Code Generator

Turn any URL into a high-contrast, scannable QR code backed by a short link so you can track every scan in real time.

UTM Builder & Shortener

Build Google Analytics UTM campaign parameters and compress the messy tracking URL into a clean short link in one click.

Link Click Tracker

Check how many clicks any Shortnow link has received or create a new trackable short link with live click analytics.

Custom URL Shortener

Create memorable, human-readable short links with your own custom back-half slug (shortnow.site/your-brand) for free.

Amazon Link Shortener

Turn massive Amazon product and affiliate URLs (`?tag=...&keywords=...`) into clean, high-converting short links with click tracking.

Discord Link Shortener

Create custom branded invite links (`shortnow.site/my-server`) and track how many members click your Discord links across social channels.

Instagram Bio Shortener

Make your Instagram, TikTok, and Threads bio links clean, branded, and fully trackable with real-time click analytics.

Google Drive Shortener

Convert long Google Drive, Docs, Sheets, and Slides sharing URLs into clean, memorable links with QR codes and download tracking.

YouTube Link Shortener

Create branded short links and trackable QR codes for YouTube videos, Shorts, playlists, and channel subscribe links.

Free Bitly Alternative

Why pay $35/month or fight mandatory sign-up walls just to create a custom short link and QR code? Shorten, customize, and track for free.

WhatsApp Link Generator

Create a custom WhatsApp click-to-chat link with a pre-filled message, shorten it into a branded URL, and track every customer tap.

Telegram Link Shortener

Shorten private Telegram invite links (`t.me/+...`), bot referral URLs (`?start=...`), and post links into clean trackable URLs.

TikTok Link Shortener

Create clean custom bio links and shorten long TikTok video or TikTok Shop URLs with real-time click analytics.

LinkedIn URL Shortener

Turn long LinkedIn profile URLs, company posts, and outbound article links into clean custom links with click tracking.

Notion Link Shortener

Replace 60-character Notion page hashes (`notion.site/Page-Title-3f8a9b...`) with a clean, memorable custom short link.

Canva Link Shortener

Turn long Canva public view links and template sharing URLs (`canva.com/design/DAG...`) into clean, branded short links.

Google Forms Shortener

Turn Google Forms survey URLs (`docs.google.com/forms/...` or random `forms.gle` hashes) into custom readable links and QR codes.

Shopify Link Shortener

Shorten Shopify product collection URLs, discount auto-apply links, and UTM campaign URLs into high-converting branded links.

Podcast Link Shortener

Create easy-to-say, memorable short links (`shortnow.site/ep42`) that listeners can actually remember and type while driving or working out.

TinyURL Alternative

All the no-login simplicity of TinyURL, upgraded with free real-time click analytics, dynamic QR codes, and a sleek ad-free dark interface.